Rebel and innovate: How Nike's storytelling strategy works - Inside Retail
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Nike storytelling
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Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
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Nike's “Together” uses simple storytelling to engage viewers | by Wyatt Massey | Medium
Why is 'Just Do It' more than a tagline, how is it a Narrative? – Storytelling Built For Innovation