The danger of ditching distinctive brand assets: Mr Kipling - brandgym
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Shares in Mr Kipling owner slide as bidder walks away | Premier Foods | The Guardian
Premier Foods Mr Kipling investment to drive cake growth
Premier Foods' Helen Warren-Piper on believing in the 'product truth' with Mr Kipling's new campaign – Marketing Week
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The Talented Mr. Kipling | Disney Wiki | Fandom
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Mr Kipling cakes to take on America, Premier Foods reveals | Evening Standard
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Mr Kipling launches dragon and unicorn themed cakes - Sweets & Savoury Snacks World
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Mr Kipling gets ready to drop 'exceedingly good cakes' slogan | Campaign US
Mr Kipling - Viennese Whirls
