![Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Fsundaytimes%2Fprod%2Fweb%2Fbin%2Fe6eac2c2-4880-11e8-864f-5f6f2d0ffcbf.jpg?crop=2667%2C1500%2C0%2C0)
Sir Paul Smith interview: the fashion designer on how he's turning his business around after a six-year slump | The Sunday Times Magazine | The Sunday Times
![Fashion designer Paul Smith poses after an interview with Reuters at the media launch of the exhibition "Hello, My Name is Paul Smith", at the Design Museum in London November 14, 2013. Fashion designer Paul Smith poses after an interview with Reuters at the media launch of the exhibition "Hello, My Name is Paul Smith", at the Design Museum in London November 14, 2013.](https://c8.alamy.com/comp/2D0NRP8/fashion-designer-paul-smith-poses-after-an-interview-with-reuters-at-the-media-launch-of-the-exhibition-hello-my-name-is-paul-smith-at-the-design-museum-in-london-november-14-2013-when-british-fashion-designer-paul-smith-started-his-career-more-than-40-years-ago-in-a-tiny-shop-in-nottingham-little-did-he-know-he-would-build-a-global-fashion-empire-worth-millions-on-his-ability-to-find-inspiration-from-his-surroundings-reutersluke-macgregor-britain-tags-entertainment-fashion-business-society-2D0NRP8.jpg)
Fashion designer Paul Smith poses after an interview with Reuters at the media launch of the exhibition "Hello, My Name is Paul Smith", at the Design Museum in London November 14, 2013.
![Fashion designer Sir Paul Smith with his wife Pauline who was awarded the Honour of Knighthood (Knights Batchelor) at Buckingham Palace Stock Photo - Alamy Fashion designer Sir Paul Smith with his wife Pauline who was awarded the Honour of Knighthood (Knights Batchelor) at Buckingham Palace Stock Photo - Alamy](https://c8.alamy.com/comp/G57NK4/fashion-designer-sir-paul-smith-with-his-wife-pauline-who-was-awarded-G57NK4.jpg)
Fashion designer Sir Paul Smith with his wife Pauline who was awarded the Honour of Knighthood (Knights Batchelor) at Buckingham Palace Stock Photo - Alamy
![Nottingham fashion designer Paul Smith poses as a mannequin in one of his shop windows for a wacky new book - Nottinghamshire Live Nottingham fashion designer Paul Smith poses as a mannequin in one of his shop windows for a wacky new book - Nottinghamshire Live](https://i2-prod.nottinghampost.com/article2878814.ece/ALTERNATES/s615/2_PS-himself.jpg)
Nottingham fashion designer Paul Smith poses as a mannequin in one of his shop windows for a wacky new book - Nottinghamshire Live
![Tokyo, Japan. 5th October, 2015. British fashion designer Sir Paul Smith speaks to students of Waseda University on October 5, 2015, Tokyo, Japan. The Paul Smith brand is hugely popular in Japan, Tokyo, Japan. 5th October, 2015. British fashion designer Sir Paul Smith speaks to students of Waseda University on October 5, 2015, Tokyo, Japan. The Paul Smith brand is hugely popular in Japan,](https://c8.alamy.com/comp/F3CMX1/tokyo-japan-5th-october-2015-british-fashion-designer-sir-paul-smith-F3CMX1.jpg)